Logos

Bailey: Period 3: Wootton:

Definition #1: the means of persuasion by demonstration of logical proof, real or apparent

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Definition #2: reason or the rational principle expressed in words and things, argument, or justification; esp personified as the source of order in the universe

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Definition in your own "student friendly" words: ﻿Appealing to an audience by using logical means

Link to example #1 (text, advertisement, video, speech, etc): http://www.youtube.com/watch?v=TxqRg2Nohso

2-3 sentence explanation of why it is a good example: This video is a good example of logos because Subways advertise their food by contrasting how healthy it is as compared to other fast food restaurants. By suggesting it is a healthier choice, Subways appeals to the audience's logic in wanting a healthier lifestyle.

Link to example #2 (text, advertisement, video, speech, etc): http://www.youtube.com/watch?v=zmzC8tYVkz0

2-3 sentence explanation of why it is a good example: This US airway commercial makes good use of statistics to appeal to the audience's logic. By showing how consistent they are in their services, US airway affirms itself as a trustworthy airline service.

Chris: Period 4: Wootton:

Definition #1: Reason or rational principle expressed in words and things, arguement, or justification.

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Definition #2: Logos (Greek for 'word') refers to the internal consistency of the message--the clarity of the claim, the logic of its reasons, and the effectiveness of its supporting evidence.

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Definition in your own "student friendly" words: Using logic to support one's argument.

Link to example #1 (text, advertisement, video, speech, etc): []

2-3 sentence explanation of why it is a good example: This commercial is a good example of logos because it shows the viewer statistics based on how much people save by using their company; they show people exactly how much they would be saving.

Link to example #2 (text, advertisement, video, speech, etc): []

2-3 sentence explanation of why it is a good example: This commercial displays a logical argument because it is comparing the two items you would get for free with each purchase, clearly showing which is better. This comparison demonstrates which is logically the better purchase.

Justin: Period 4: Cesar Chavez:

Definition #1: In pre-Socratic philosophy, the principle governing the cosmos, the source of this principle, or human reasoning about the cosmos.

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Definition #2: an appeal from logical reasoning and tends to be at the heart of most discourses among ancient philosophers such as Aristotle.

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Definition in your own "student friendly" words: To persuade by using logic and reasoning

Link to example #1 (text, advertisement, video, speech, etc): []

2-3 sentence explanation of why it is a good example: This is a good example of logos because Progressive is trying to convince customers why they should have Progressive ensurance. The commercial explains how Progressive customers save a lot of money and it would be logical for people to switch to Progressive.

Link to example #2 (text, advertisement, video, speech, etc): []

2-3 sentence explanation of why it is a good example: This Burger King commercial advertises its food by showing how delicious it is. When the commercial says, "Bk,Have it your way" they are trying to convince people that by coming to Buger King people will get what they want.