Glittering+Generalities

First Name: Cara Period:4 School: Wootton

Definition #1: Use attractive, but vague words that make speeches and other communications sound good, but in practice say nothing in particular.

Source: []

Definition #2: We could call these words “glittering generalities” because they use words that glitter and sparkle, while only stating generalities. That is, they give us a general, or vague sense of what they are trying to sell; they just LOOK good. Glittering generalities are used for their emotional value, not their logical value.

Source: []

Definition in your own "student friendly" words: Glittering Generalities are statements that make something sound more attractive, but for no particular reason. They don't offer support for their claims, but since they contain words that generally have good connotations, they can be effective.

Link to example #1 (text, advertisement, video, speech, etc): []

2-3 sentence explanation of why it is a good example: Since many people are frustrated with the way the country has been run recently, Obama uses the attractive word "change" to attract people to his campaign. However, the slogan "Change we can believe in" offers no evidence for what will be changed, how it will be changed, or what the results of the change will be. The slogan makes people feel good about Obama but it is extremely vague. Link to example #2 (text, advertisement, video, speech, etc):

2-3 sentence explanation of why it is a good example: Acura's slogan "Advance" tells the consumer absolutely nothing about the product, but uses a word that many people associate with cutting edge technology and leaving behind the mediocre. They fail to mention what is being advanced or what the advances are.

First Name: Misha Chowdhary Period: 3 School: Thomas Wootton

Definition #1: "Glittering generalities are words that have different positive meaning for individual subjects, but are linked to highly valued concepts. When these words are used, they demand approval without thinking, simply because such an important concept is involved"

Source: []

Definition #2:


 * "Glittering generalities** (also called **glowing generalities**) are emotionally appealing words so closely associated with highly-valued concepts and beliefs that they carry conviction without supporting information or reason."

Source: [] Definition in your own "student friendly" words: Glittering generalities is a form of propoganda that draws an audience into approving an item. The advirtisment uses catchy words or phrases that emphasis the product's positve traits. These catchy words do not repersent any important information but because they are attractive, they help support the product. Link to example #1 (text, advertisement, video, speech, etc):

[]

2-3 sentence explanation of why it is a good example: This commercial uses the words pure and fresh. This is a good example of glittering generalities, because it uses words that emphasize the postive but don't really claim information about the product. The word pure doesn't expalin the benefits of deer park, it simply attracts the audience.

Link to example #2 (text, advertisement, video, speech, etc):

[]

2-3 sentence explanation of why it is a good example: This advirtisment for Geico ensurance uses the word easy to pull in an audience. However, "easy" does not share any information on how easy it is to use, what it will do or how it will be done. People are attracted to the word because it makes the process of ensurance seem effortless. The line does not hold any information to the product.

First Name: Shambriel Period: 5th School: Cesar Chavez

Definition #1: Glittering Generalities are emotionally appealing words so closely associated with highly-valued concepts and beliefs that they carry conviction without supporting information or reason.

Source: http://en.wikipedia.org/wiki/Glittering_generality

Definition #2: Glittering Generalities use attractive, but vague words that make speeches and other communications sound good, but in practice say nothing in particular.

Source: http://changingminds.org/techniques/propaganda/glittering_generalities.htm

Definition in my own words: Using flashy words to make something appealing but not really saying anything special.

Example 1: http://www.google.com/imgres?imgurl=http://www.proprofs.com/flashcards/upload/q3782785.jpg&imgrefurl=http://www.proprofs.com/flashcards/cardshowall.php%3Ftitle%3Dpropaganda-persuasive-techniques&h=254&w=325&sz=26&tbnid=Q90iBgv9ZiQNAM:&tbnh=90&tbnw=115&prev=/search%3Fq%3Dglittering%2Bgeneralities%26tbm%3Disch%26tbo%3Du&zoom=1&q=glittering+generalities&docid=JtE3nS64NHMKhM&hl=en&sa=X&ei=7nZ7TualKZKy0AHCw4mmAg&ved=0CC8Q9QEwAQ&dur=482

Example 2: http://www.youtube.com/watch?v=s__nHCNT8y8